Book publicity made smarter, easier, and tailored just for you.

LitWire connects authors with BookTok and Bookstagram creators for publicity campaigns, so that books land in the hands of readers who actually want them.

I’m here as…

An Author
A Creator

Get matched with high-fit creators for your next launch and track every ARC in one place.

Get curated ARC offers based on your tastes and boundaries, not random cold pitches.

No commitment yet—you’re just choosing the experience that fits you.

So…what is LitWire?

LitWire is a publicity marketplace built for books and the creators who talk about them. Instead of gambling on cold DMs or inbox floods, we use data to connect the right books with the right readers, then organize campaigns for both sides in one dashboard.

  • Smart matching, not guesswork.
    We pair books and creators by genre, tropes, spice level, and audience fit, so that every ARC has a better shot at becoming a rave review.

  • Opt-in campaigns only.
    Authors choose who gets their ARCs. Creators choose which campaigns to accept. Everyone stays in control of their time and brand.

  • Everything in one place.
    Campaign briefs, deadlines, assets, and performance live in a single hub—no more spreadsheets, buried emails, or vanishing DMs.

What do you get with LitWire?

For authors who want structured, data-driven launches.

LitWire helps you stop cold-pitching strangers and start running campaigns with creators who actually like what you write.

  • Algorithm-matched ARC campaigns
    Match your book with personalized creators on BookTok, Bookstagram, and beyond who already enjoy your genre and tropes.

  • Opt-in, high-fit readers
    You approve every creator before an ARC goes out, so you’re not wasting books on the wrong audience.

  • End-to-end campaign hub
    Handle approvals, messaging, ARC delivery, and analytics from one dashboard instead of juggling links and spreadsheets.

→ See how LitWire works for authors

Author

For creators who want curated, high-fit reads.

LitWire turns random ARC pitches into a focused list of campaigns tailored to your tastes, time, and boundaries.

  • ARC offers that respect your taste
    Set your genres, tropes, spice level, and hard no’s. We only send campaigns that match what you actually read.

  • No more inbox chaos
    Centralize ARCs, briefs, deadlines, and posts—across multiple campaigns and platforms—so nothing slips through the cracks.

  • Tools to grow your creator career
    Track performance, build a record of completed campaigns, and position yourself for even better offers over time.

  • End-to-end campaign hub
    Handle approvals, messaging, and analytics from one dashboard instead of juggling links and spreadsheets.

→ See how LitWire works for creators

Creator